Field Force Automation

FFA: Field Force Automation for sales and canvassing teams

Plan visits, take orders at the outlet and see team performance without waiting for end-of-day reports. Field orders flow into OWE so the warehouse can prepare them right away.

FFA live map of sales reps on duty

See it in action

The supervisor dashboard: where the team is, what each visit produced and what is still open.

FFA visit reports with outcomes and order values
Visit reports: every visit with the person met, topics, outcome and the order value taken.
FFA task list with priorities and due dates
Tasks: follow-ups per outlet with priority, due date and status, assigned to each rep.

Why operations teams choose it

Visits that are planned

Set routes and visit schedules per rep so important outlets are not missed.

Orders without paper

Reps take orders on the spot and they reach OWE without admin re-typing them.

Clear proof of visits

Check-in with GPS and photo gives managers a real picture of what happens in the field.

Keeps working without signal

The mobile app is offline-first: data is kept on the device and synced when the signal returns.

What is inside

Visit planning

Visit schedules and routes per rep or team.

GPS and photo check-in

Record location and a photo on arrival at the outlet.

Order taking in the field

Product catalog, prices and cart on the phone. Orders flow into OWE.

Outlet and customer data

Outlet profile, visit history and order history in one place.

Targets and performance

Set targets and track attainment per rep and per period.

Offline-first mobile app

Keep working in areas with weak signal.

Notes and follow-ups

Record visit outcomes and schedule follow-ups.

Role-based access

Reps, supervisors and admins see data according to their role.

Features and integrations are tailored to your needs. Contact us for details.

How it works

  1. Plan

    Visit schedule and route.

  2. Check in

    GPS and photo at the outlet.

  3. Take the order

    The order is created on the phone.

  4. OWE

    The warehouse prepares the order.

  5. Track

    Targets and team performance.

Part of one suite. Field orders enter OWE as another order source, and their delivery can be carried on by TMS.

Want to see how this fits your business?

Get in touch and describe your workflow. We will discuss a sensible first step.